Web-to-Print or Web2Print, also known as remote publishing or print e-commerce, provides customers with a printing service via their own online storefront. This software is used by businesses across a range of different industries.
The platform offers clients tools to create high-quality print jobs that are in line with their brand identity. It is the perfect solution for businesses who want to ensure consistency throughout a campaign.
How does Web-to-Print software work?
In essence, Web2Print technology acts as an online ordering platform. The Web2Print library has all your business’s branded files uploaded so that everything is in one place and the ordering of branded material is made as simple as possible. Customers can put together marketing collateral using pre-designed templates, submit print jobs and do online reviews on the rich interface of their online storefront.
With this technology, businesses can order personalised print material made using variable data printing (VDP), photo prints, leaflets, brochures as well as a host of resources for cross-media marketing campaigns.
The 8 business benefits of Remata’s unique Web2Print solution
Web2Print technology has taken the hassle out of designing and ordering print marketing material. Read on to find out how your business can benefit from using Remata’s unique Web2Print solution.
1. Saves your business time and money
Because Web2Print software allows companies to order what they want when they want it, the risk of overordering is minimised. This means that your company can order print material as and when they need them, essentially saving money from overordering.
Additionally, it simplifies the process of creating different designs by having your own branded templates all in one place, meaning fewer meetings to finalise and approve designs before they can be printed. You don’t have to wait for samples to be sent either as everything can be viewed and approved on the platform. All this invariably saves your company invaluable time.
2. Hands-on service
At Remata, our first priority is always the customer. We comprise a team of experts in our field and we are proud of the fact that we go the extra mile to ensure that every job is done with the utmost professionalism and attention to detail.
Although much of the process is automated with our Web2Print software, we never let any job leave the printer without first ensuring that the highest quality is maintained and that our clients are completely satisfied.
If you are not completely satisfied with the way that something has turned out, we encourage you to reach out and let us know and we will be happy to rectify the situation.
3. Stores all print collateral in one central hub
Web2Print provides your business with its own online store, effectively collating all collateral in one place, which makes it easier to keep track of.
When all brand collateral is in one place, it simplifies the whole printing procedure by allowing all departments to work in sync. This ensures that miscommunication and reverts are minimised and efficiency and productivity are maximised.
4. Better quality control and consistent brand identity
Web2Print simplifies the process of creating different designs by having your own branded templates all in one place. This ensures that all your print collateral stays on-brand every time.
Having a consistent brand identity is extremely important as it fosters a sense of authority and brand loyalty in your industry. Building an easily recognisable brand that customers will grow to know and love relies on brand consistency. If there is a disruption in the messaging or look of the brand, this could create confusion and lead consumers to become unclear about what the brand really looks like.
By using Remata’s Web2Print software, designing print material that is consistent with your brand’s visual identity is made simple.
5. Makes designing and printing marketing material more efficient
In addition to storing and managing all print collateral, your company’s portal also stores contact details, order details, order history, inventory, approval, and users in charge of each project or piece of collateral.
In this way, the software improves the efficiency of the entire process and eliminates any discrepancies. It also reduces the need for backwards-and-forwards communication.
6. Order from anywhere
The convenience of a Web2Print solution being online is that you can place an order from anywhere in the world, at any time, as long as you have access to a web browser. This remote feature also means that more than one person can place orders, eliminating backlog should someone be out of the office or preoccupied with other tasks.
7. Complete control over platform users
Administrators will have complete control over the number of users that have access to the platform as well as the extent of control each user is allowed.
With Remata’s Web2Print software, you’ll be in charge of user permissions and limitations. You will be able to centralise or decentralise decision-making capacity for maximum employee efficiency. This feature allows you to maintain control over the members of your team, while still allowing them to perform the actions that are consistent with their roles in the company.
8. You will be working with a team of experts
Remata has a celebrated history in the publishing industry. From introducing the very first desktop publishing bureau to South Africa to becoming a leader in the marketing and communications space as well as being a stalwart in the printing industry.
Our state-of-the-art printing facilities ensure that whatever project or campaign you are working on, the utmost attention to detail and expertise is utilised to ensure that every print job comes out perfectly, every time.
Combining our industry experience with the use of innovative technology enables us to provide our customers with exceptional products and services that allow them to stay ahead of competitors.
Key Takeaways
Web2Print software provides a unique solution to your business’s marketing needs. Your business will save valuable time and money with the added convenience of being able to order print collateral remotely. You will also have complete control over every user's permissions and having pre-designed templates at your disposal makes the entire process more efficient and ensures a consistent brand identity.
Combine these benefits with the expertise of the Remata team and our hands-on attitude to everything we do and you have a winning formula.
If you’re thinking about utilising a Web-to-Print solution for your business’s marketing needs,
don’t hesitate to contact us and set up an appointment today.
